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Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin.
Author
Sarin, Sharad.
Published
New Delhi : SAGE, 2016.
Call Number
HF 5415.1255 S264S 2016
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ วิทยาเขตศาลายา
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Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum.
Author
Cagan, Jonathan.
Published
Upper Saddle River, NJ : Prentice Hall PTR , 2002.
Call Number
HF5415.153 C34C 2002
Location
ห้องสมุดวิทยาเขตวังไกลกังวล
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Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan, and Craig M. Vogel.
Author
Cagan, Jonathan.
Published
Upper Saddle River, N.J. : FT Press, c2013.
Call Number
HF5415.153 C232C 2013
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ วิทยาเขตศาลายา
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