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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold and Christian Arens.
Author
Arens, William F.
Published
New York : McGraw-Hill/Irwin, c2013.
Call Number
HF 5821 A7C6 2013
Location
ห้องสมุดบพิตรพิมุข จักรวรรดิ
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Marketing essentials / Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr.
Author
McDaniel, Carl D.
Published
Mason, Ohio : Thomson/South-Western, c2007.
Call Number
HF5415 M222M 2007
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ วิทยาเขตศาลายา
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