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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A.Belch.
Author
Belch, George e
Published
[Singapore] : McGraw-Hill Education, c2015.
Call Number
HF1014 B342A 2015
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ วิทยาเขตศาลายา
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Sales promotion :|bhow to create and implement campaigns that really work /|cJulian Cummins.
Author
Cummins, Julian.
Published
London :|bKogan Page,|c2002.
Call Number
HF5438.5 C85 2002
Location
ห้องสมุดวิทยาเขตวังไกลกังวล
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