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Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.
Author
McDonald, Malcolm.
Published
New York : Palgrave Macmillan, 2003.
Call Number
HF5415 M224M 2003
Location
ห้องสมุดวิทยาเขตวังไกลกังวล
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Marketing due diligence : reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward.
Author
McDonald, Malcolm.
Published
Boston : Elsevier Butterworth-Heinemann, 2007.
Call Number
HG4028.V3 M372M 2006
Location
ห้องสมุดวิทยาเขตวังไกลกังวล
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