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Marketing management / Greg W. Marshall, Mark W. Johnston.
Author
Marshall, Greg W.
Published
Boston, Mass. : McGraw-Hill Irwin, c2010.
Call Number
HF5415.13 M397M 2010
Location
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Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.
Author
McDonald, Malcolm.
Published
New York : Palgrave Macmillan, 2003.
Call Number
HF5415 M224M 2003
Location
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Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.
Author
Malhotra, Naresh K.
Published
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.
Call Number
HF5415.2 M243B 2006
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ วิทยาเขตศาลายา
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Strategic hotel/motel marketing / Christopher W.L. Hart and David A. Troy.
Author
Hart, Christopher W. L.
Published
East Lansing, Mich. : Educational Institute of the American Hotel & Motel Association, c1996.
Call Number
TX911.3.M3 H76S 1996
Location
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Buzz marketing with blogs for dummies / Susannah Gardner.
Author
Gardner , Susannah.
Published
Hoboken, N.J. : Wiley , 2005.
Call Number
TK5105.8884 G37B 2005
Location
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International marketing / Philip R. Cateora,John L. Graham.
Author
Cateora, Philip R.
Published
Boston : Irwin/McGraw- Hill, 1999.
Call Number
HF1009.5 35I 1999
Location
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E-commerce : business. technology. society / Kenneth C. Laudon, Carol Guercio Traver.
Author
Laudon, Kenneth C.
Published
Hoboken : Pearson, [2019].
Call Number
HF5548.32 L262E 2019
Location
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Hospitality sales and advertising / James R. Abbey.
Author
Abbey, James R.
Published
East Lansing, Mich. : Education Institute of the American Hotel & Motel Association, c1989.
Call Number
TX911.3.M3 A23H 1989
Location
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Tourism marketing and management handbook / editors, Stephen F. Witt, Luiz Moutinho.
Published
New York : Prentice Hall, c1994.
Call Number
G155.A1 T592 1994
Location
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Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum.
Author
Cagan, Jonathan.
Published
Upper Saddle River, NJ : Prentice Hall PTR , 2002.
Call Number
HF5415.153 C34C 2002
Location
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Marketing due diligence : reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward.
Author
McDonald, Malcolm.
Published
Boston : Elsevier Butterworth-Heinemann, 2007.
Call Number
HG4028.V3 M372M 2006
Location
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Sustainable value creation in hospitality : guests on earth / edited by Elena Cavagnaro.
Published
Oxford : Goodfellow Publishers Limited, 2018.
Call Number
TX911.5.C37 S964 2018
Location
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