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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Author
Clow, Kenneth e.
Published
Boston : Pearson, c2014.
Call Number
HF5415.123 C245I 2014
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ วิทยาเขตศาลายา
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A.Belch.
Author
Belch, George e
Published
[Singapore] : McGraw-Hill Education, c2015.
Call Number
HF1014 B342A 2015
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ วิทยาเขตศาลายา
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