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Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.
Author
Malhotra, Naresh K.
Published
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.
Call Number
HF5415.2 M243B 2006
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ วิทยาเขตศาลายา
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Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum.
Author
Cagan, Jonathan.
Published
Upper Saddle River, NJ : Prentice Hall PTR , 2002.
Call Number
HF5415.153 C34C 2002
Location
ห้องสมุดวิทยาเขตวังไกลกังวล
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Lessons from a chief marketing officer : what it takes to win in consumer marketing / Bradford C. Kirk.
Author
Kirk, Bradford C.
Published
New York : McGraw-Hill, c2003.
Call Number
HF5415 K524L 2003
Location
ห้องสมุดวิทยาเขตวังไกลกังวล
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