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Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum.
Author
Cagan, Jonathan.
Published
Upper Saddle River, NJ : Prentice Hall PTR , 2002.
Call Number
HF5415.153 C34C 2002
Location
ห้องสมุดวิทยาเขตวังไกลกังวล
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Creativity in product innovation / Goldenberg, Jacob.
Author
Goldenberg, Jacob.
Published
United Kingdom : University Press, Cambridge , 2002.
Call Number
HF 5415.15G598C 2002
Location
ห้องสมุดวิทยาเขตวังไกลกังวล
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
Author
De chernatony, L.
Published
Oxford : Butterworth-Heinemann, 2006.
Call Number
HD69.B7 D42F 2006
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ วิทยาเขตศาลายา
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The product manager's survival guide : everything you need to know to succeed as a product manager / Steven Haines.
Author
Haines, Steven
Published
New York : McGraw-Hill, [2019].
Call Number
HF5415.15 H245P 2019
Location
ห้องสมุดวิทยาเขตวังไกลกังวล
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