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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr, Joseph P. Cannon and E. Jerome McCarthy.
Author
Perreault, William D, Jr.
Published
New York : McGraw-Hill/Irwin, c2014.
Call Number
HF 5415 P4B3 2014
Location
ห้องสมุดบพิตรพิมุข จักรวรรดิ
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Author
Clow, Kenneth e.
Published
Boston : Pearson, c2014.
Call Number
HF5415.123 C245I 2014
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ วิทยาเขตศาลายา
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